Open Airbnb and do a quick search: Graça, entire apartment. Sort by reviews. There it is, on the third page — 290 days available, 3 reviews. The space is beautiful, the location is great, but the photos... the photos tell another story. Wrinkled sheets on the bed, pillowcases that look like they came straight from the laundry basket. It's not a lack of taste — it's a lack of time. And it's costing bookings.
Now imagine the same listing with impeccable bedding, stretched sheets making i...