There's a new short-term rental in Alfama. It's available 340 days a year — almost the entire year. It has two reviews.
Two.
This isn't an isolated case. In Graça, another rental with 290 available days has accumulated three reviews. Both have beautiful photos, carefully crafted descriptions, and competitive prices. Both are in neighborhoods that tourists love. Both should be filling up their calendars.
But they're not.
What are they missing? Probably the same thing as 90% of rentals that don't convert: a visual signal of professionalism...