Imagine you have a brand-new local accommodation, in a dream neighborhood like Alfama or Graça. It's impeccable, the photos are magazine-worthy, the location is that secret only locals know. But the reviews don't come. Months go by and the star rating remains there, shy, with two or three testimonials. Meanwhile, you open Google Trends and see that searches for “laundry lisbon” have skyrocketed 343% compared to the average. Coincidence? We think not.
At IroningHero, we spend our days...