Before/After: The Social Proof B2B Partners Demand

While competitor Y takes an extended break on Instagram — their activity score is a sad 3.6 — we keep posting. And it's not out of vanity. It's because every before/after photo we show generates, on average, three times more engagement than any other type of content in the ironing sector. For a hotel, restaurant, or local accommodation, that active feed isn't entertainment: it's the visual guarantee that the service is alive, working, and delivering real res...