Marketing folks already know: before-and-after posts generate 3x more engagement. Your linen suit should know it too. Because nothing screams "amateur" like a wrinkled shirt in a meeting with an important client. And in Lisbon, where networking happens on terraces, rooftops, and events around every corner, the first impression is literally the one that sticks — whether digital or in person.
While some do A/B testing on landing pages, we do A/B testing on shirts: wrinkled vs. i... (total 12585 chars)