Do you believe dry cleaning is only for your cousin's wedding suit or the wool coat you wear twice a year? We used to think so too — until we realized that the item most frequently sent to our service in July wasn't a heavy blazer. It was a light linen dress. A summer dress. The favorite one.
And it's no coincidence. 'Dry cleaning' is having its moment. Search data in Lisbon shows demand has increased by 199% compared to the average. It's not a winter peak... (total 8807 chars)