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Dry Cleaning Surges 94% — But Does Your Shirt Really Need It?

Dry Cleaning Surges 94% — But Does Your Shirt Really Need It?

With the Feast of the Assumption of Our Lady approaching and Sporting playing tonight, Lisbon is in a frenzy of white shirts and pressed blazers. Searches for "dry cleaning" surged 94%...

With the Feast of the Assumption of Our Lady approaching and Sporting playing tonight, Lisbon is in a frenzy of white shirts and pressed blazers. Searches for "dry cleaning" surged 94% in the last week — a peak that even poor GIRA would love to have (but that's another story). The question hanging in the air, literally, is: does your shirt really need a chemical bath? Calm down. Probably not.

IroningHero does not do dry cleaning. And we're very proud of that. Because the truth...

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