Imagine waking up on a summer morning in Lisbon, opening Google Trends, and seeing that searches for "ironing" have doubled. Not a little 10% bump, no. A whopping 117% surge. Interest in "dry cleaning" followed suit, up by +85%.
We saw the numbers. Then we rubbed our eyes. Then we checked to see if it was a bug.
It wasn't. It was Lisbon saying, in unison: "I don't want to iron."
And who better to tell us why than Marta?
Marta manages a short-term rental in Graça. She opened it 340 days ago, ... (total 9471 chars)