Admit it: how many shirts are right now in a strategic pile in a corner of your bedroom, silently accumulating what scientists call 'wrinkles of abandonment'? If your answer is 'I'd rather not say', this article is for you. And no, we're not going to talk about how hot it is — that would be far too obvious for someone who, like you, has already realized life is too short to be spent behind an ironing board.
What we're going to do is deconstruct eight myths, half-truths and complicit silences that the industry...