IroningHero for AL: 347 shirts and other social proofs

Marta just listed her T1 in Alfama. 340 days available, self-check-in, beautiful photos — the dream of any host. But when she opened the weather app and saw rain forecast for the following week, her heart skipped a beat. Not because of the rain itself, but because of what it meant: damp sheets piling up on the clothesline, towels that would never dry, and worst of all, an iron that would become her worst enemy. Marta is not alone. In recent days, searches for “l...