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Photos of ironed sheets triple your Airbnb engagement

Photos of ironed sheets triple your Airbnb engagement

Have you noticed that the most successful Airbnb hosts don't talk about amenities, they talk about sensations? And that photos of ironed sheets have, on average,...

Have you noticed that the most successful Airbnb hosts don't talk about amenities, they talk about sensations? And that photos of ironed sheets have, on average, three times more engagement than any other content in the sector? It's not a coincidence. It's biology: the human brain processes images of order and cleanliness as a signal of safety. And in a market like Lisbon, where the supply of local accommodation keeps growing, the difference between a booking and an indifferent scroll is, many times...

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