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Self-Service Laundry Soars 99%. But the Machine Doesn't Iron.

Self-Service Laundry Soars 99%. But the Machine Doesn't Iron.

## Introduction There's a silent revolution happening on the streets of Lisbon. It doesn't involve electric scooters, doesn't have its own app (yet), and doesn't promise to change your...

Introduction

There's a silent revolution happening on the streets of Lisbon. It doesn't involve electric scooters, doesn't have its own app (yet), and doesn't promise to change your life in 30 seconds. But the numbers are clear: searches for self-service laundry have soared 99% above average recently. Lisboners โ€” and those visiting the city โ€” are discovering the wonders of stuffing clothes into an industrial machine, pressing a button, and getting on with life.

There's just one small detail that nobody t...

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