Imagine João. He has an apartment in Graça with a river view, three back-to-back bookings this week, and one problem: it's 32 degrees outside and he has four sets of sheets to iron before the next guest arrives. Check-in is at 3 p.m. The iron broke yesterday. And, to add to the fun, the guest who landed this morning is coming from Madrid specifically for the Diego Ventura bullfight at Campo Pequeno, two days from now. João knows that a bed with a wrinkled sheet can ruin everythi...

Social Proof in AL: Impeccable Linen = More Bookings in Lisbon
Imagine João. He has an apartment in Graça with a river view, three back-to-back bookings this week, and one problem: it's 32 degrees outside and he has four ...