Searches for "laundry lisbon" have skyrocketed 128% recently. Those for "self-service laundry" rose by 127%. The numbers don't lie: there's a huge demand for laundry services in Lisbon. But do you know which search nobody makes? "Ironing." And that's precisely where the problem lies — and the opportunity.
Maybe you're planning tomorrow's holiday (Assumption of Our Lady, to be exact) and have already sorted three loads of laundry to wash. Or maybe you're counting the minutes ... (total 9338 chars)