There's a deafening silence on the Instagram of some laundries in Lisbon. Meanwhile, our Local Accommodation partners keep receiving photos of impeccable sheets and five-star reviews. The difference? One knows that social proof is the new fabric softener — and the other is still trying to figure out how to make a Reel.
We keep an eye out. We see competitors with weeks-long gaps in their feed. No stories. No signs of life. It's as if they closed for holidays and forgot to let anyone know... (total 9568 chars)