Have you ever found yourself scrolling through Instagram and stopping, mesmerized, by a photo of an immaculate room? The bedding looks like it was stretched with a laser level. The towels, arranged like cotton swans, don't have a single wrinkle. You sigh. You want that apartment. You rush to book.
Now, the million-dollar question: what made you stop? It wasn't a new Instagram filter. It wasn't a viral song. It was the undeniable visual proof of a quality standard. It was the "before/after..."