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IroningHero for Business: Social Proof in Lisbon

IroningHero for Business: Social Proof in Lisbon

Imagine Maria. A host of a local accommodation in Alfama, with a breathtaking view and a washing machine that never stops. This week, the calend...

Imagine Maria. A host of a local accommodation in Alfama, with a breathtaking view and a washing machine that never stops. This week, her calendar looks like the Primeira Liga scoreboard: check-in of a group of Sporting fans on Thursday, check-out on Saturday morning, and right after a couple arrives for the Bullfighting Contest at Campo Pequeno. All this with 30 degrees in the shade and humidity that makes clothes smell like nothing at all.

Maria doesn't care about ironing. In fact, and...

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