Last week we published a photo that made more noise than an unbalanced washing machine. We showed a collar yellowed by sweat — the kind that looks like it was painted with expired mustard — and the final result after our intervention. The before and after. Three times more engagement than any other content we had ever shared. Three. Times.
Why? Because the 31°C heat that hit Lisbon is melting everything that moves, and shirts are starting to p...