There is a moment that defines any guest's stay: that instant when they open the bedroom door and see the bed. It's not the wooden floor, the view over the Tagus, or the coffee machine in the kitchen. It's the bed. And the difference between a “good, everything's fine” and a “wow, what an incredible place” lies in the details that most hosts ignore.
Wrinkled sheets, musty smell, poorly ironed pillowcases. They seem like minor details, but they are what make a guest distrust the cleanliness, doubt the professionalism...